PROJECT CHAIWALA ANNOUNCES THE MOST EXCLUSIVE DIWALI DROP

Make this festive season extra special for loved ones with the limited-edition Diwali box from Project Chaiwala

This is not a drill! Grab them before it’s gone. Project Chaiwala just announced the drop of the ultimate Diwali package. The home-grown brand will be producing only 450 exclusive collectors’ boxes with a unique design for Diwali. This one of a kind is perfect for gifting and a wonderful addition to celebrations, the box is filled with curated festive offerings. Available to pre order from 17th to 19th of October with free shipping to guests between October 30th to November 4th to prepare for the joyous occasion.

Project Chaiwala, the home-grown concept famous for bringing together the nostalgic charm of Chai, Street Culture, and traditional recipes to modern UAE in the best way possible. Bring this heart-warming practice of the perfect cup of Chai to your celebrations this year with this beautifully designed Diwali Box by Dubai based Lebanese artist Nourie Flayan. She has created a visual treat with her illustrations by merging signature style with the Project Chaiwala brand to create a unique aesthetic. Her creative influence can be seen through the iconography in the beautifully designed deck of cards and detailed artistry seen in the intricate designs of the Indian tiger and ever famous lotus throughout the limited-edition box.

 Each Project Chaiwala Diwali exclusive limited-edition box is filled with:  

  • 10 sachets of highly coveted organic loose-leaf tea in 2 unique flavours Maghrebi Mint and Jasmine. The 2 flavours of tea are sourced from a woman owned tea garden; Nuxalbari Tea Estate packed in biodegradable pyramid tea bags. 
  • Each purchase of this box will give you the first chance to try the new 3-in-1 pre-mix blend of Karak and Masala from Project Chaiwala. Developed using the in-house blends, now you can have the Project Chaiwala experience from the comfort of your home or on the go. Pour the instant mix into hot water, stir and get cracking.
  • No Diwali is complete without your own candle. Developed by the socially conscious partner Innara, the candle uses pure soy wax with no additives poured into upcycled concrete jars. The Rajnigandha (aka tuberose) scent evokes the spirit of the festival. The fragrance is also phthalate and chemical free.
  • Nothing screams Diwali nights and festivities like a custom-made deck of cards, each of the 52 cards have custom Diwali illustrations printed on them. This limited-edition set will make sure your table is the most lit. Our Chaiwalas and Chaiwalis as Kings and Queens, giving you all the luck, you need this year!

“Project Chaiwala has always been a favourite amongst the Indian and Emirati street culture for their karak. Synonymous with authentic, organic ‘Chai’ made for real people. This limited-edition Diwali box packed with festive treasures to celebrate the season of togetherness is the truest way to show how much you care.” said Justin Joseph, Co-Founder of Project Chaiwala. 

This will be the first of many launches for the brand, made exclusively for a true collector; these drops will be an amalgamation of art, design, and chai! Only a few available to purchase each customer can rest assured that this is definitely not your over-the-counter piece of art. 

Be the first to comment

Leave a Reply

Your email address will not be published.


*