In line with its strategy of digitizing banking products and services, BANK OF AFRICA is innovating and diversifying its remote banking solutions for a better user experience.
As part of the continuous development of its multi-channel service, BANK OF AFRICA is committed to providing the best digital experience to its customers. In this context, BANK OF AFRICA is launching a new version of its online banking platform “Agence Directe”.
Agence Directe, which was launched in 2016, is BANK OF AFRICA’s virtual branch. It allows customers to open an account remotely, wherever they are and at any time, and also to subscribe to product and service offers at preferential rates.
This redesign is part of the online account opening process, which was initiated to improve the customer experience by offering simplified processes via an up-to-date and intuitive website. It also aims to provide a new offer and innovative services that meet customers’ needs and satisfy their appetite for digital channels.
This new offer is based on 5 major benefits:
– Preferential and differentiated pricing from the physical agency.
– A rich and diversified offer that meets the needs of different customer segments.
– A simple path that allows customers to make their first contact and to remotely equip themselves with products and services in just a few clicks.
– A guaranteed responsiveness in the form of communication of the RIB to the customer by e-mail (even before his first visit to the agency).
– Customer service provided through several channels: by e-mail at firstname.lastname@example.org or by phone at +212 520 393030.
The direct branch platform is available during extended hours from Monday to Friday, from 8am to 8pm and Saturday morning, from 8am to 1pm.
On the occasion of this redesign, BANK OF AFRICA has also set up a promotional offer for 6 to 12 months free of charge on the packages offered to customers.
Through this offer, BANK OF AFRICA once again confirms its position as a bank that is connected to its environment, capable of adapting to the constant evolution of technologies by offering customized solutions to all categories of its customers at all times.