Building for future growth in Morocco Bosch inaugurates new headquarters in Casablanca

 Bosch deputy chairman Christian Fischer:
“Morocco provides a fertile ground
to further develop Bosch’s business in Africa.”
 In 1958, Bosch established its first distribution partnership in Morocco and
expanded with sales reaching nearly 400 million dirham (100 million euros) in
 The building combines innovative eco-friendly technologies with traditional
Moroccan and ancient Mauro-Andalusian architecture.

Casablanca, Morocco – Bosch in Morocco inaugurates its new headquarters in
Casablanca. With an investment of approximately 15 million euros, the new
headquarters will unite key business operations of Bosch in Morocco under one
roof, accommodating around 190 employees responsible for various business
divisions and corporate functions. Morocco is rapidly emerging as a key growth
market for Bosch in Africa, offering significant opportunities particularly in the
fields of hydrogen, mobility, and beyond. On the event of the inauguration,
Christian Fischer, deputy chairman of the board of management of the Bosch
Group, states: “Morocco’s economic stability has contributed to the development
of our business in Africa – together with our highly committed employees and our
local partners and customers. We thank the government and the people of
Morocco for welcoming us.
” With a long history of doing business with partners in
the country since 1958, Bosch in Morocco generated sales of nearly 100 million
euros in 2023. The company is represented with all of its four business sectors in
the country – Mobility, Industrial Technology, Consumer Goods, as well as
Energy and Building Technology.
The opening of the Casablanca headquarters not only signifies Bosch’s
commitment to Morocco, but also highlights its dedication to the environment.
The technology company has designed an eco-friendly, and cutting-edge building
that marks a significant milestone in Africa in its commitment to sustainability.
This facility embodies innovation while reducing environmental impact. “This
building is more than just bricks and mortar, it is a symbol of our commitment to
our employees, the environment, and the future of Casablanca. We are excited

to embark on this new chapter and contribute to a smarter, more eco-friendly
tomorrow,” said Mehdi El Boury, representative of the Bosch Group in Morocco.
Located in the heart of Morocco’s economy, the new Bosch premises in
Casablanca seamlessly blends innovative technologies with traditional Moroccan
architecture, creating a visually stunning and functional space. The use of
environmentally friendly building materials, such as compressed earth blocks and
rammed earth, showcases Bosch’s dedication to eco-conscious construction.
Additionally, the entire roof is covered with photovoltaic panels, using advanced
sustainable technologies. The smart building also prioritizes user comfort, with
features such as intelligent climate control and automatic lighting.

Bosch in Africa
Bosch has been present in Africa since 1906, now with own locations in eleven African
countries: Angola, Botswana, Egypt, Ghana, Kenya, Namibia, Nigeria, Morocco, Mozambique,
South Africa, and Tunisia. Depending upon future business development, the company plans
to increase this number in the next years. All four Bosch business sectors – Mobility, Industrial
Technology, Consumer Goods, and Energy and Building Technology – have operations on the
continent. In 2023, Bosch generated sales of some 650 million euros with some 1,900
associates in Africa.
Additional information is available online at,,
Corporate social responsibility in Africa
Bosch actively promotes talented young people in sub-Sahara Africa. Since 2008, Bosch has
been part of a group of some 32 companies who offer scholarships to African junior executives
so that they can spend a year in Germany completing a professional training programme.
Since then, more than 233 young African from 25 African countries have been selected for the
programme. The goal of the programme is to foster mutual exchange and learning between
budding African executives and German companies.
The Bosch Group is a leading global supplier of technology and services. It employs roughly
429,000 associates worldwide (as of December 31, 2023). The company generated sales
of 91.6 billion euros in 2023. Its operations are divided into four business sectors: Mobility,
Industrial Technology, Consumer Goods, and Energy and Building Technology. With its
business activities, the company aims to use technology to help shape universal trends such
as automation, electrification, digitalization, connectivity, and an orientation to sustainability.
In this context, Bosch’s broad diversification across regions and industries strengthens its
innovativeness and robustness. Bosch uses its proven expertise in sensor technology,
software, and services to offer customers cross-domain solutions from a single source.
It also applies its expertise in connectivity and artificial intelligence in order to develop and
manufacture user-friendly, sustainable products. With technology that is “Invented for life,”
Bosch wants to help improve quality of life and conserve natural resources. The Bosch Group
comprises Robert Bosch GmbH and its roughly 470 subsidiary and regional companies in over
60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering,
and sales network covers nearly every country in the world. Bosch’s innovative strength is key
to the company’s further development. At 136 locations across the globe, Bosch employs
some 90,000 associates in research and development, of which nearly 48,000 are software
The company was set up in Stuttgart in 1886 by Robert Bosch (1861–1942) as “Workshop
for Precision Mechanics and Electrical Engineering.” The special ownership structure of
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Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making
it possible for the company to plan over the long term and to undertake significant upfront
investments in the safeguarding of its future. Ninety-four percent of the share capital of Robert
Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The remaining
shares are held by Robert Bosch GmbH and by a corporation owned by the Bosch family.
The majority of voting rights are held by Robert Bosch Industrietreuhand KG. It is entrusted
with the task of safeguarding the company’s long-term existence and in particular its financial
independence – in line with the mission handed down in the will of the company’s founder,
Robert Bosch.

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