Another confirmation from the WorldwideLeader in New Energy Vehicle sales in the Moroccan market.
Casablanca, June 10, 2024 – BYD (Build Your Dreams), the world leader in new energy vehicle sales, has signed a strategic agreement to become the Official Car of the 17th edition of Jazzablanca, one of the largest festivals in Morocco.
This partnership confirms the local commitment of the Chinese giant to support and participate in the promotion of sports and musical activities that generate significant interest among Moroccans.
This BYD-JAZZABLANCA partnership also offers the brand a unique opportunity to promote itself to the target audience and contribute to accelerating the transition to sustainable and eco-friendly transportation modes.
It should be noted that in 2023, an agreement was reached between BYD and Auto Nejma, allowing the Moroccan distributor to become the official representative of the Chinese group in Morocco.
Since July 2023, Auto Nejma has been marketing BYD cars with a 100% electric market offering and a presence in the main cities of the kingdom (Casablanca, Rabat, Tangier, and Marrakech), demonstrating its ongoing commitment to providing electric mobility solutions in the country.
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