“YASSIR”: A Taxi Booking Application Launched in Marrakech

The American-Moroccan start-up specialized in innovative mobile solutions in Africa, YASSIR, offers its transport services to customers in Marrakesh. Operational in Casablanca and Tangier, the company will start its activities in the red city as of this Monday, March 2.

“The launch of YASSIR in Marrakech and Agadir follows the company’s strategy to maximize its presence in Morocco. YASSIR brings a new transport solution which will facilitate mobility for tourists as well as for local citizens. The cities of Marrakech and Agadir will currently benefit from the availability of taxi drivers, cheaper prices, a secure environment and a reliable application,” says Rachid Moulay El Rhazi, Managing Director of YASSIR in Morocco.

Moreover, the company works with professional taxi drivers who have received rigorous training in the use of the application in particular. Consequently, the start-up aims to offer the best services to its customers.

Created in 2017, the company plans to expand its activities in the cities of Rabat, Mohammedia, Oujda and Fez.

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