The first agreement, signed by the Minister of Industry, Trade, Green and Digital Economy, Moulay Hafid Elalamy, and the Managing Director of the Moroccan company Ago Juice Processing (AJP), Brahim Belkora, concerns the extension of the current unit of the company based in Meknes, the press release said.
The objective of this agreement is to increase the UHT (Ultra-high temperature) processing capacity and to launch the production of new products, particularly flavored milk, the same source adds, noting that the implementation of this investment project, which amounts to 45.3 million Dirhams (MDH), will allow the creation of 120 direct jobs.
The second investment agreement was signed by Mr Elalamy with the CEO of Land’Or SA, Hatem Denguezli, and concerns the setting up of an industrial unit in Kénitra specializing in the manufacture of cheese, the ministry noted, adding that this project involves a total amount of MAD 102 million and will generate 102 direct jobs.
On this occasion, Mr. Elalamy stressed the importance of these new projects, which attest to the investment momentum in the agro-food industry sector, stressing the Ministry’s commitment to support the growth of the sector by strengthening its competitiveness.
Created in 2010, AJP is one of the leaders in the national market for the manufacture of juices and dairy drinks with a market share of 28%. In addition to its own brands, AJP manufactures products for the Emirati company Al Rawabi.
Land’Or SA, a company listed on the Tunis stock exchange since 2013, aims through the creation of this new industrial unit to strengthen the group’s growth and improve its international competitiveness. Its activity will allow Land’Or Morocco’s imports, mainly made up of own products and private labels manufactured by the plant in Tunisia, to be replaced by products manufactured in the new plant in Kenitra.
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