Suzanne Arouch: A Heritage Enthusiast

From a young age, Suzanne Arouch was passionate about music and singing and fell in love with the voices of modest women from her hometown Erfoud, who would sing their poetry and songs on Eid nights and on religious occasions, or let their wonderful voices run free while they went about their daily business, at home or in the fields.

Susane, or Sarah, as her name is recorded in the civil register, has been passionate throughout her life about singing and music, yet she did not embark on a professional career in this field. She continued to practice this hobby with family and friends at parties before deciding to record a CD and leave it as a souvenir for her daughters and grandchildren. She chose a set of well-known popular songs that she sang. These songs are by Zahra Al-Fassia, Sami Al-Maghribi, Botbol, Raymonde El-Baidaouia or Salim El-Halali whose songs she loves. She performed them for the first time in front of the public in 1996, before singing one of her most famous songs, “Ana Mrid” (I am sick), in a film by the Moroccan director Saad Chraibi.

Susanne Arouch (her surname after marriage) was born in 1953 in Erfoud, in the region of Errachidia, in the south of Morocco, to the Jewish family Nizghit. She was educated in Erfoud in a primary school that brought together Muslims and Jews. It was during this period that she learned to read and write the Arabic language, which she speaks fluently, in addition to Hebrew, which she studied in the evening in a religious school.

In 1966, Susanne Arouch’s family moved to Meknes because of her father’s profession as a postal worker. She completed her studies in Casablanca and then moved to Rabat, where she lives to this day.

Susanne Arouch worked for almost thirty years in the famous Hotel Balima in Rabat, before taking over the management of the hotel. There she had the opportunity to rub shoulders with many world-famous artists and celebrities, as the hotel was the preferred destination of politicians, artists and festival organizers in Morocco and around the world.

The Moroccan public discovered Suzanne Arouch’s voice when she participated in a radio show. This was after her retirement. As a result, she became highly sought-after by festivals and television arts programs in Morocco, where her fans appreciate her beautiful voice.

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