The Moroccan channels captured most of the TV audience over the first two days of Ramadan: “more than 75% in prime time,” Media24 learns from 2M’s managing director, Salim Cheikh. “Moroccans once again show a clear preference for national content,” he says.
“The remaining 25 per cent are distributed among all the satellite channels, or more than 1,000 channels,” says Cheikh.
The arrival of the MBC Group’s new channel thus did not have the expected effect on Morocco’s audiovisual landscape. MBC5 did not succeed in its gamble to make a breakthrough.
“When we examine the figures, we can say that this channel has not had an impact on audiences. That’s something we’ve been able to see since its launch in September. The national channels haven’t had any impact,” he said.
2M Makes a Big Hit, Moroccan Production Widely Supported
The channel 2M recorded 55% of the audience share for the first two days by itself, according to its CEO.
“In Ramadan, we relied on the talent of Moroccan production. The station offers four Moroccan daily series in its Ramadan schedule. These are the series “L’Coopérative”, the social thriller “Assir Almadfoune”, the social drama “Héritage” and the sociological thriller “Algharbia”.
“The program also includes two weekly series, several TV films, humorous episodes, general culture clips and every day, more than twenty awareness-raising and solidarity video clips in these times of Coronavirus”.
“Two 2M shows have already achieved historic audience records: 12.4 million viewers for the series “L’Coopérative”, which shares the eventful life of an agricultural cooperative founded by women from a village in the Middle Atlas, and 14.5 million viewers for the first episode of the hidden camera “Mchiti Fiha”, filmed in a wildlife reserve in Senegal. These are the two highest audience ratings ever achieved since the introduction of electronic audience measurement in Morocco in 2008,” Cheikh added.
For its part, the general culture game show “Fine Ghadi”, hosted by Taliss and Bassou and broadcast daily at 8:20 pm, attracted 9.4 million viewers. ” It is the first time the channel has broadcast a series that is not strictly humorous,” he said.
The other Moroccan series were also very popular. “Sir Almadfoune”, broadcast at 8:30 p.m., had an audience of 7.3 million viewers. “Al Irt” (Heritage), broadcast at 22:10, attracted 5.9 million viewers and “Al Ghariba”, broadcast at midnight, convinced 4.1 million people.
As for Hassan Lfed’s weekly program “Tendances” (Trends), broadcast every Sunday at 10:30 p.m., it reached 7.1 million Moroccans on 26 April.