Mehdi Alami has been appointed by The Coca-Cola Export Corporation as the new CEO of the world’s leading beverage company in Morocco. The appointment of Mr. Alami, which has been effective since March 2020, marks the Company’s willingness to further support the development of its activities in the Kingdom by promoting its Moroccan talents.
Mehdi Alami’s mission as Managing Director is to maintain the Company’s growth strategy and accelerate its expansion in a sustainable and civic-minded perspective. Mehdi Alami is managing the Coca-Cola System in Morocco in collaboration with its bottling partners North Africa Bottling Company (NABC), Atlas Bottling Company (ABC) and Société des Boissons Gazeuses du Souss (SBGS). The goal is to achieve long-term strategic growth that involves the entire Coca-Cola ecosystem at the local and international level.
Having spent twelve years with Coca-Cola in Morocco and North Africa, Mehdi Alami has acquired a recognized experience with international food and beverage operators based in the Kingdom. His experience in the marketing, communication, brand and commercial strategy on the national market, as well as his in-depth awareness of local realities, are likely to give the Coca-Cola System a new momentum where the key words are innovation and responsibility, all of which are fully in line with the vision of Coca-Cola in Morocco.
Mr. Alami said: “Coca-Cola is now strongly motivated to offer an even more rewarding experience to its consumers in Morocco through innovative approaches. We will continue to make a difference for our partners, communities and the environment through our talented Moroccan teams.”
Mr. Alami is 41 years old, married with two children and has completed all his education in Morocco. He holds a degree in marketing and business management from Descartes High School and the Higher Institute of Commerce and Business Administration (ISCAE).
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