Groundbreaking ALL x Paris Saint-Germain cartoon is revealed to celebrate an iconic new jersey for the 2020/21 season
Dubai, 22 July 2020 – ALL – Accor Live Limitless, today launches a groundbreaking digital cartoon to showcase the iconic new away Paris Saint-Germain football jersey and celebrate ALL’s global ambition to revive football fans’ passion while inspiring travelers to live limitless experiences around the world.
Made in collaboration with the multi-disciplinary award-winning Illustrator Spiros Halaris, the cartoon celebrates football’s return to Parc des Princes for the 2020/21 season as well as ALL – Accor Live Limitless, the daily lifestyle companion that brings together all the benefits, services and experiences offered by the Accor universe.
ALL’s partnership with Paris Saint-Germain, first launched in 2019, brings together a world-leading augmented hospitality group with the world’s fastest-growing football club. Paris Saint-Germain’s booming popularity, unique lifestyle approach and world-acclaimed know-how to inspire supporters and partners alike combines well with Accor’s loyalty program, which aims to offer “once in a lifetime” member experiences across more than 5,000 hotels and global brands, from economy to luxury, including Raffles, Fairmont, Sofitel, Pullman, Novotel, Mercure and ibis.
The new Paris Saint-Germain jersey, based on an iconic design in time for the historic club’s 50th anniversary celebrations, has been long-awaited by fans and is inspiring players to get back to the game they love after an unprecedented break due to Covid-19. Because access to the players was not possible due to lockdown, ALL – Accor Live limitless chose instead to create this premium animated cartoon to show off the new away jersey and the very best elements of our two universes: teamwork and passion. With this cartoon, we also aim to inspire people with positivity and encourage them to reignite their love of travel, through the rediscovery of our 110 destinations.
Football has been gone for too long but today we’re excited that it is back and better than ever. Let’s rediscover your passion!
Discover the cartoon here.
About ALL – Accor Live Limitless
ALL – Accor Live Limitless is a daily lifestyle companion. ALL harnesses and enhances the brands, services and partnerships offered by the Accor’s ecosystem. ALL delivers meaningful experiences and rewards to its most engaged customers while enabling them to work live, and play, far beyond their stay, at home and around the world. Thanks to this rich value proposition, Accor is bringing its Augmented Hospitality strategy to life with new digital platforms, iconic partnerships (Credit Cards, Mobility, Airlines, Entertainment with AEG, IMG, Paris Saint-Germain) and global roll-out plan for all its guests and 64 million loyalty members.