Restoring public news channels to their former lustre, a struggle dear to the parliamentarians of the House of Representatives who advocate for the emergence of a unified public audiovisual pole.
This is a fact. The channels of the public centre are far in the race for ratings. This is still true in the digital transformation. Starting from this observation, which is not new, some members of parliament called, on Wednesday, for the revision of their economic model. This call was made at a meeting of the Public Finance Control Commission at the House of Representatives to discuss a previously presented presentation on the National Radio and Television Broadcasting Corporation (SNRT) and SOREAD 2M, in the presence of the Minister of Culture, Youth and Sports, the CEO of the SNRT, Faycal Laâraichi, and the CEO of SOREAD 2M, Salim Cheikh.
On this occasion, continues the same source, the deputies insisted on the need to act in order to bring about the emergence of a unified public audiovisual pole, capable of consolidating the principles of good governance and efficiency in management. They also called for the resumption of programme contracts of the channels of the public pole with the State, which have not been renewed since 2012, while deploring the absence of a programme viewing commission. It is even worse at the SNRT which has been operating without programme contracts for eight years and whose investment budget has remained unchanged since 2000, its director confided. According to him, the main challenge for the public media is none other than that of coping with technological change and the transmission of information via the Internet, in addition to ways of attracting more viewers and strengthening their confidence. These concerns have not fallen on deaf ears, it seems. El Firdaouss said that his department was working with the Ministry of Economy, Finance and Administrative Reform to restructure the financial structure of the public sector, stressing the important efforts made by the country’s treasury to carry out such a process. Indeed, after the completion of the financial restructuring of the public sector, it will be possible to raise the issue of setting up a unified public audiovisual sector, the Minister noted. In the same vein, Laâraichi emphasised the strategy that frames the action of the channels of the public hub at all levels, including the digital transformation, noting that this strategy is in constant evolution. For his part, Sheikh indicated that a new format of the television news would be launched before the end of the year, shaped like a daily magazine, with the aim of going beyond the classical approach in this field, while inviting more experts and analysts. The aim of the newsletters is to analyse and shed more light on current events, he added, pointing out that five new newsletters would be launched with the adoption of high quality (HD) broadcasting as early as next year. Thus, public broadcasting can be an interesting tool in a context conducive to fake news, provided that it receives all the necessary attention