According to the 2018 international ranking of the United Nations Conference on Trade and Development (UNCTAD), based on the business-to-consumer (B2C) e-commerce index, Morocco is in the continental Top 5 in terms of e-commerce market size.
This rise of e-commerce is also supported by several factors. On the one hand, new forms of distribution logistics (reduced stocks and volumes, retail and high frequency deliveries, shortening of product life cycles, last mile logistics, returns management, etc.) and on the other hand, changes in consumer habits and purchasing practices (increasingly demanding consumers, retail/unit orders, online shopping, “click and collect”, etc.).
In this respect, the online shopping activity of Moroccans recorded an increase of 41.4% in number of operations (9.7 million transactions), and 28.1% in amount (MAD 4.1 billion) over the first nine months of 2020 compared with the end of September 2019.