The 7th edition of the National Handicrafts Week (SNA), emblematic event of the Moroccan Handicrafts, will be organized next December in a format more open to the international, announced Wednesday, the Ministry of Tourism, Handicrafts and Social Economy and solidarity.
Placed under the High Patronage of His Majesty King Mohammed VI, the SNA, after an absence of two years due to the pandemic, marks its return with a new format that is part of the strategy of the Ministry to open up to international markets while repositioning the craft locally, says a statement from the Ministry.
This new format will be declined, thus, in two national and international dimensions, said the same source, specifying that the international component will consist of the organization of “Marrakech International Art and Craft Connect” from 5 to 7 December 2022, an international economic forum that will provide a platform for meetings between Moroccan artisans and international operators including buyers, designers, architects, master craftsmen.
The objective is twofold. On the one hand, to share best practices on innovation, design, distribution, and on the other hand, to concretize trade agreements to accelerate the pace of exports of handicraft products.
The national component, meanwhile, will be dedicated to the promotion of the craft product to Moroccans through the establishment of marketing operations in areas of great affluence, as well as the organization, in parallel, by the Regional Chambers of Crafts, regional fairs to highlight the uniqueness of different regions and allow artisans to increase their income.
This 7th edition comes to capitalize on the dynamics of collaboration between the Ministry, the House of Crafts, regional chambers of crafts and public and private partners to boost the craft, a booming sector and whose prospects for national and international development are very promising, concludes the statement.
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