Serco Middle East shows commitment to “Year of Sustainability” with launch of Advisory with Purpose Division

_Serco launches Advisory with Purpose division, focused on driving government ESG commitments and bringing national visions to life_

_Advisory with Purpose will support clients with an end-to-end service, from concept to implementation_

1st February, Dubai, United Arab Emirates: International public services
company, Serco has announced the launch of an Advisory with Purpose
division, which will focus on driving Environment, Social and Governance
(ESG) goals and empowering governments to accelerate their national

With President His Highness Sheikh Mohamed bin Zayed Al Nahyan
announcing 2023 as the “_Year of Sustainability_” in the United Arab
Emirates, and measures also featuring heavily in the Kingdom of Saudi
Arabia’s transformative _Vision 2030_ ambitions, Serco Middle East has
already taken proactive steps to support organisations and governments
to achieve their environmental and sustainability targets through an
advisory service that spans from concept to implementation.

In a year where COP28 is shining a spotlight on the Middle East, the
launch of the Advisory with Purpose division will further cement
Serco’s continued commitment to embed the latest global best practices
into local organisations and government entities. This will help improve
performance though the transfer of knowledge, skills and resources from
Serco’s experts who specialise in sustainable, socially responsible
advisory services both globally and in the region.

Through Advisory with Purpose, Serco will support clients with an
end-to-end service, as it looks to enable regional governments to meet
their ESG commitments. Additionally, organisations will be able to show
their commitments in a way that also enables them to reduce operational
costs through digital asset management, impact a better future for
citizens and residents by providing customer experience expertise, and
protect the safety and security of the region through emergency services
and crisis management. This will be delivered all whilst enabling
clients to reach their net zero ambitions.

Commenting on the new service line, Phil Malem, Serco Middle East CEO,
said: _“__This is a major step forward for us as a business, in a year
where we have outlined very clearly our focus on purpose – and
bringing national visions to life. It is our responsibility to always be
conscious of our environmental and social impact. We all have a role to
play when it comes to ensuring a better future, and as a people-driven
business, we need to act as a catalyst to help accelerate these goals._

_ _

_“Serco has a long heritage in delivering on nationalisation agendas,
and supporting governments and organisations alike to reach their ESG
goals. The launch of this service was a natural progression, and we’re
looking forward to harnessing our expertise, experience and ability to
implement under one umbrella to continue to impact and create a better
future for citizens and residents in the region.”_

_ _

Over 80 people from Serco’s leadership team were present during the
announcement, which took place during Serco’s two-day Middle East
Leadership Conference, held in the Sustainability District at Expo City.

  About Serco
Serco is a leading provider of public services. Our customers are
governments or others operating in the public sector. We gain scale,
expertise and diversification by operating internationally across five
sectors and four geographies: Defence, Justice and Immigration,
Transport, Health and Citizen Services, delivered in UK & Europe, North
America, Asia Pacific and the Middle East.

More information can be found at

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