Who is Samira Sitaïl, Morocco’s new Ambassador to France?

A journalist at heart, former editor-in-chief and star presenter of the Moroccan television channel 2M’s news and talk shows, Samira Sitaïl was appointed Ambassador of His Majesty the King to the French Republic on Thursday.    
 Born on May 16, 1964 in Bourg-la-Reine, Hauts-de-Seine, Sitaïl graduated from the Celsa-Sorbonne with a master’s degree in communications, later specializing in risk management, while holding the position of Senior Advisor at one of Europe’s leading communications agencies based in Madrid. In 2002, she was appointed News Director of the Moroccan national channel 2M, and four years later became Deputy Managing Director in charge of the editorial teams of the Moroccan audiovisual group’s three media. In 2020, she joined the Spanish company Marco de Comunicación, after a voluntary departure from 2M.  

 In the aftermath of the Al Haouz earthquake, Samira Sitaïl made a name for herself with her patriotic verve on the TV sets of several French TV channels, fiercely opposing the allegations of certain French journalists concerning Morocco’s refusal to accept French aid. With this appointment, which fills an absence of several months of a Moroccan ambassador to France, Samira Sitaïl inaugurates a new chapter in her professional career, and takes up the same diplomatic career as her diplomat husband, Samir Addahre, currently Ambassador – Permanent Delegate of the Kingdom of Morocco to UNESCO. 

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