The Port of Tangier City’s cruise tourism development strategy, focused on customer experience, has produced its first positive results with an increase of 14.3% in 2019 and a confirmed stopover schedule of over 16% in 2020.
In a press release, the Tangier City Port Management Corporation (SGPTV) notes that the port has also improved its reputation with shipowners, who have without exception spoken of “an excellent work, welcome and service from the Port of Tangier City during the calls”.
The main objective of the Tangier City Port Area Conversion Project is to enable the city of the Strait to position itself as a leading destination for international cruise and pleasure tourism. This is why the Port of Tangier City’s commitment to the cruise industry has always been constant, in particular through its active participation in the main events organized in this field, as well as its membership in the two main associations in this sector (CLIA and MedCruise), adds the release.
Cruise tourism worldwide continues to grow year after year with a 2019 forecast of more than 30 million travelers choosing this holiday formula, resulting in a competitive battle that is being fought internationally with more aggressive marketing and commercial operations and regional and national budgets aimed at influencing markets and attracting shipowners, according to the same source.
In this context, a strategic vision for the development of cruises in the western Mediterranean was shared by the port authorities of the three ports of Tangiers, Malaga and Tenerife, which decided to unite their efforts to encourage cruise companies to plan new routes in the region and increase the number of calls in their respective ports. An agreement will be signed to this effect on Monday at the Port Center of the Port of Tangier City (Place Bab El Marsa – Tangier), in the presence of the President of the Tangier City Port Management Company, Mohamed Ouanaya, the President of the Port Authority of Malaga, Carlos Rubio Basabe and the President of the Port Authority of the Port of Tenerife, Carlos Enrique Gonzalez Perez.
The richness of the historical, cultural and tourist heritage of the Tangier region and southern Spain and the positive socio-economic impact that cruises could bring to these regions have been a lever for this commercial partnership, concluded the SGPTV.