The Moroccan National Tourist Office has announced a series of promotional measures intended to support the actors of the tourist sector via a revival plan based on a campaign whose signature is “ntla9awfbladna” (see you in our country).
The ONMT has set itself the challenge of boosting tourist demand at the national level, by inviting Moroccans to travel to their country as soon as the state of health emergency is lifted.
According to a study carried out by the ONMT during the period of confinement, Moroccans would be willing to travel to their country after the deconfinement, provided that they are reassured about safety measures and standards, but also on the condition that they have access to adapted promotional offers, at the level of all the regions of the Kingdom.
In response to these expectations, the ONMT launched a number of health measures and a campaign under the slogan “ntla9awfbladna” to promote national tourist destinations.
One of the first measures in this campaign was the launch of a request for interest from the regional tourism councils to initiate communication campaigns in this direction.
Accordingly, the ONMT has placed at the disposal of the 12 Regional Tourism Centres a unit composed of marketing and communication and digital experts, in order to support tourist operators in developing communication services based on domestic tourism.
This unit will have the following mission:
- To inform, by sharing with all the CRTs at the level of each region and the tourist operators that make it up (hoteliers, travel agents, guides…), the various analysis tools, studies and lessons that the ONMT has been able to design throughout this crisis ;
- Designing promotional messages for the different regions;
- Promoting the advantages of the regions and their special offers adapted to the Moroccan client base.
With the aim of assisting the whole tourist ecosystem, made up of small, medium and large companies, to communicate and overcome the economic impact of the Coronavirus pandemic, the ONMT will take charge of the entire budget for the purchase of media space on behalf of the 12 regions.