More about Morocco and the discovery of the country’s richness. Local, solidarity and collaborative tourism. These are the words to describe the new Accor Live Limitless Group campaign.
#ALLFBLADNA, designed to reaffirm the love of travel in Morocco, is a program composed of inspiring and experience-based offers with journeys to discover the beauty and diversity of the Kingdom, bearing the values of hospitality and solidarity.
“To encourage members to enjoy a well-deserved rest, Accor Live Limitless offers these special experiential trips with discounts of up to 50% off, available to all ALL program members upon registration. This offer can be booked now up to September 30, 2020 for stays up to March 31, 2021,” the group explains in a press release.
A great deal for roadtrip and adventure lovers. #ALLFBLADNA offers various itineraries through the most remarkable landscapes of Morocco: Solidarity tourism on the argan road in the region of Essaouira, hiking on the beaches of Agadir and its mountains, visit Chefchaouen and discovery of crafts in Tangier, discovery by bike of the Agafay Desert, trip to the lake of the dam Sidi Mohamed Ben Abdellah, ect.
To combine business with pleasure, the program offers visits to various cooperatives to discover local craftsmen and professions, visits to the souks and even tastings of local products.
Special attention has been given to artists, as the program offers them day trips to introduce them to all forms of artistic expression by meeting the artists directly in their workshops. “Accor Live Limitless encourages Moroccans to share their experiences and inspirations on social networks to enrich the content of its itineraries and take advantage of each one’s recommendations with #ALLFBLADNA,” notes the same source.
In this context, the group ensures that the conditions of health safety and cleanliness for the reception of customers and employees are guaranteed. To achieve this, Accor hotels have deployed the ALLSAFE program, a cleanliness and prevention label, designed in collaboration with Bureau Veritas, which meets worldwide standards.
Similarly, Accor Group brands (Fairmont, Sofitel, MGallery, Pullman, Mövenpick, Mercure, Novotel, ibis and ibis budget) will appoint a health and safety officer who will be responsible for implementing hygiene and cleanliness protocols. ALLSAFE is also drawing on the expertise of the AXA Group, which, from this July, will provide Accor facility customers with free medical support, including consultations with medical professionals by telephone or at the place where they are staying, the press release states.