Promoting the Culture and History of Marrakech-Safi as a Touristic Destination

In spite of its classification in zone 2 (zone not subject to emergency the health measures relief), the region of Marrakech-Safi, is experiencing the launch of a major project by the local authorities in partnership with professionals and researchers from Cadi Ayyad University. The ambition of this project is to promote this region at the cultural, historical and archaeological levels, starting with the beaches, then the mountains, the douars, the historical monuments and natural sites, etc. which this region is full of.

The wild beaches will be renovated as part of this project, which aims to promote domestic tourism. This is particularly relevant as these types of beaches are not very popular with tourists. Alternative accommodation facilities such as tents and bivouacs will be set up, in strict compliance with preventive measures against Coronavirus.

The Ministry of Tourism, Handicrafts, Air Transport and Social Economy has launched a national communication campaign, in partnership with the regional tourism councils, to encourage local tourism and motivate national tourists to visit and discover the country’s many tourist destinations. The aim is to revive the sector and overcome the repercussions of the Covid-19 crisis.

Tourist operators, working in coordination with the responsible ministry, are proposing various promotional offers which do not only concern important tourist destinations, such as Marrakech and Agadir, but also regions and cities which have been marginalized for years, but which have great tourist potential, such as Essaouira, Safi, Dakhla, l’Oriental, etc. Such an initiative is likely to boost the tourism economy in these cities and thus contribute to the creation of employment opportunities.

The city of Safi is considered one of the most beautiful tourist destinations in Morocco, although it has suffered from marginalization for many years and its infrastructure has been neglected. It is known for its handicrafts (ceramics) as well as for its sardines. It is located between El Jadida and Essaouira. It contains many historic monuments, most of which date from the Portuguese colonial period. These include the “Palace of the Sea” and the “Kachla” fort overlooking the old city.

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