Agadir: 80,000 visitors expected at the exhibition of local products

The International Exhibition of Local Products Agadir (SIPTA 2022), will be held from 31 August to 05 September next, under the theme: “The human capital, a real lever for the development of local products in the region of Souss-Massa.

Organized by the Regional Association for the Support of Agricultural Development, this event is the declination of the strategy “Generation Green 2020-2030” to promote local products to create an economic dynamic in the region, given the growing demand on diversified marketing channels after the pandemic Covid-19 and the success of previous editions, said a statement from the organizers.

Through this economic event, the organizers aspire to strengthen, on the one hand, the territorial approach of the region and the creation of a space for exchange between professionals and various stakeholders in the sector, and secondly, to consolidate cooperation and partnerships between various parties and economic organizations working in the development of local products, and promote the entrepreneurial leadership of young people and social welfare of farmers, said the same source.

This edition also aims to assess and enhance the efforts made in terms of marketing of local products, as well as strengthening the technical skills of participants through the organization of conferences, tasting workshops and training for the development of key sectors such as argan, date palm, almond, henna, herbs and medicinal plants, caper, saffron, heliciculture, cactus, rose perfume, couscous, olive …etc.

This exhibition, whose guests of honor are Senegal, Gabon and Côte d’Ivoire, will be held on an area of 4500 m², and will host more than 230 exhibitors, who will receive nearly 80,000 visitors expected.

In parallel, artistic and folk activities will be organized for the benefit of visitors and other educational and cultural activities for children.

This exhibition is organized in partnership with the Chamber of Agriculture of the Region Souss Massa and the Ministry of Agriculture, Maritime Fisheries, Rural Development and Water and Forests.