As the authorities pointed out a few weeks ago, September saw record tourist numbers, despite the earthquake that struck the country in the first week of the month. This dynamic confirms the resilience of the sector, which attracted no fewer than 11.1 million tourists to the Kingdom in the first nine months of the year. The Observatoire du Tourisme (Tourism Observatory) provides an overview of this dynamic trend, which was accompanied by a significant rise in foreign currency travel receipts. At the end of September, non-resident tourism in Morocco generated 80.1 billion dirhams, compared with 64.1 billion dirhams in 2022, marking a year-on-year increase of 25%.
Arrivals at border crossings were 44% up on the first nine months of the previous year. In September alone, 1 million tourists visited the Kingdom, up 7% on the same period last year. This improvement was driven by all outbound markets. According to indicators provided by the Observatoire du tourisme, 1.5 million French tourists visited the Kingdom during the first nine months of the year, an increase of 46%. Arrivals from Spain rose by 72%, with 1 million Spanish tourists visiting Morocco in the first nine months of the year, compared with 584,000 a year earlier. Travelers from the United Kingdom consolidated their numbers over the same period by 57%, while arrivals from the German market showed an 85% improvement. There was also a 70% rise in arrivals from Italy and a 71% increase from the United States. In terms of entry points, the Observatory reports that four Moroccan airports accounted for 48% of tourist arrivals to Morocco during the first 9 months of the year. These were Marrakech Ménara, Mohammed V, Agadir Al Massira and Tangier Ibn Battouta, which welcomed 5.4 million tourists at the end of September. “These four airports reported positive results compared with the end of September 2022,” comments the Observatoire du tourisme. Arrivals at Marrakech Ménara airport were up 55%, while Mohammed V was up 23%, Agadir Al Massira 38% and Tangier Ibn Battouta 38%.