Africa Sports Expo, the largest exhibition dedicated to sport and well-being in Africa will be held from 26 to 29 March, and will position the Kingdom of Morocco as the official professional platform for African sport.
Enthusiasts and professionals will meet for 4 days, around the theme: “innovation at the heart of the development of the practice of sport for all”.
The Africa Sports Expo is set up in the new urban pole of Casa Anfa (former Anfa airport), on a surface of 35,000 square meters, made available to 180 exhibitors from 25 countries who will present their products and innovations to the 40,000 expected visitors. Among them: equipment manufacturers, brands, retailers, sports halls, training institutes, academies, advertisers and specialized media. The Africa Sports Expo will also host local and international sports institutions. 25 federations have already confirmed their presence to present their discipline.
Aware of the dominant place that sport occupies on the African continent, Africa Sports expo wants to be a diplomatic tool of the first plan, and a vector of economic and social development. It is in this dynamic that the choice was made to Morocco and its economic capital, Casablanca, a true multi-sectoral platform of the sports industry.
The show will enable professionals to promote their skills, meet potential customers or partners or conduct reflections on the future of the sector. Around a hundred renowned international experts will be in Casablanca to discuss major issues related to local and international sports news. As for the general public, they will have the opportunity to discover current trends and try out new disciplines through some fifty fun, spectacular and participatory events. The objective is to popularize the practice of sport through competitions, tournaments, shows and demonstrations. A number of associations and schools will be invited to take part in this major event.
Senegal will be the country in the spotlight of this edition. The choice of the country of Teranga is explained by the historical and fraternal relations that link the Kingdom of Morocco to Senegal in all areas, including sport. But also because Senegal will host in 2022 one of the biggest sporting events on the continent: the Youth Olympic Games.
A large official Senegalese delegation, chaired by the Minister of Sports, Mr. Matar Ba, will travel to Senegal for this occasion.
The closing day will be characterized by the presentation of the “Africa Sports Awards” trophies which aim to highlight good practices, initiatives and pay tribute to champions and sports personalities of the continent.