With increasingly efficient technological means, distance purchasing is in full development. This change has been even more tangible in recent months with regard to home delivery.
In partnership with Jumia, the LabelVie group was the first retailer to start its own home delivery project at the end of 2019 in order to offer its customers a fast and efficient digital shopping experience.
However, in order to cope with the unprecedented situation triggered by the Covid-19 pandemic, to help comply with safety measures and to meet the customers’ demands, the group has requested the production of the Jumia Food application as soon as possible. The first tests carried out at the beginning of the week were satisfactory and enabled the service to be officially launched in several cities in the kingdom.
“We are responding to a strong demand from our customers, who want to take advantage of our offers while making their lives easier, in line with our concept of a multi-format business. We are convinced that this new and particularly innovative home delivery service will enable our customers to shop in the best possible conditions and will help to relieve the crowds in our stores. “Nawal Benamar, Deputy Managing Director, in charge of Purchasing and Logistics.
Through Jumia Food’s application or website, we wanted the customer experience to be simple, fast and free. Indeed, thanks to the solution developed, our customers will be able to access their Carrefour store from 9:00 am to 4:00 pm and shop online from a range of more than 2,000 items (dry and fresh basic necessities,) at store prices, and at no extra cost.
The delivery will be made initially in five cities of the Kingdom (Rabat, Casablanca, Marrakech, Agadir and Fez) and will be extended gradually to the cities of Mohammedia, Tangier, Tetouan, Meknes and El Jadida.
It should be noted that all Jumia Food staff is subject to strict sanitary rules: temperature control of the deliverymen as well as disinfection of all points of contact and delivery bags several times a day.
In addition, the preparation of the order will be carried out by employees in the hygiene and safety conditions set up by the group in all of its stores since the beginning of the pandemic. As for the recovery of the order by the deliveryman, it will be done without contact.
The customer will have the choice to proceed either to online payment or to delivery by depositing the exact amount of the order in the bag that Jumia Food’s delivery staff are equipped with.