New Year’s Eve: Tricks and Attractive Advertisements

Advertising campaigns and misleading sales percentages to market unsold or old products

Stores and supermarkets are used to organize advertising campaigns from time to time to break the state of commercial stagnation and boost trade. This is especially the case during the New Year.

The “sales” are part of modern marketing techniques, for which means and techniques of communication are mobilized on different social networks and advertising posters in the most crowded avenues in order to persuade the consumer, through the popularity of different stores, especially those that sell various clothes and accessories.

In order to have this effect on the consumer, the stores decorate their windows with sale ads using attractive colors and attractive percentages. This is done in order to liquidate unsold products that are not popular with consumers.

In spite of the announced sales, the prices mentioned in advertising campaigns on store windows or on social networks are not always those adopted. Indeed, the customer can verify this by comparing the original price of the product and the one advertised after the sales, to see the reality of the new prices.

If the trick has an effect on some consumers, especially the youngest, the state of fascination is quickly faded after visiting the store and seeing the quality of the products concerned by the sale. These products are usually unsold and old-fashioned items, while new items are not as heavily discounted.

Among the techniques that stores use before announcing the sale week is to raise the prices of products and then put them on sale in order to impose prices that are not different from those determined. This is a technique known to marketing and sales enthusiasts.

These remarks are not just aimed at local sales, but rather a reality revealed by a study of markets in developed countries. This research revealed what it called the “sordid secrets” of Black Friday and explained that one of the most famous tactics is to raise the prices of products a few days before Black Friday, so that the sales appear to be significant. Indeed, these tricks also include the quality of the products, since some are manufactured especially for the day of the sales. They are of mediocre quality that corresponds to the price they are intended for, or by selling old products to liquidate unsold stock at low prices.

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